versool
Outbound + operations · London, UK

Pipeline and operations, built by an operator.

Versool runs signal-based cold email for 3PLs and freight forwarders, and builds AI automation for e-commerce brands. Everything we sell, we built first for a business we run ourselves.

Two lines of work

One team. Two problems we've already solved for ourselves.

For 3PLs and freight forwarders

Cold email that books meetings

Most logistics firms grow on referrals. We add a second channel you control: brands that need a new fulfilment partner, reached the week they show it.

  • Separate sending domains, set up and warmed properly
  • Prospects picked by live buying signals, not a bought list
  • Replies handled, meetings dropped into your calendar
How the cold email service works →
For e-commerce brands and 3PLs

AI automation for the back office

Order routing, courier selection, customer service drafts, stock alerts, daily profit. The repetitive work that eats an ops person's day, run by systems you can see and change.

  • Built on tools you already use: Shopify, Make, Monday, Klaviyo
  • Up to 4 hours a day handed back per ops person
  • Documented, handed over, maintained if you want it
What we automate →
Why our emails get answered

We email companies when something has just changed.

A generic cold email gets ignored. One that names a job ad posted on Monday, or a problem in last month's reviews, gets read. We watch for these signals and write from them.

Signal · Hiring

They posted a job

A company hiring a sales rep or an ops assistant has budget and a problem today. We offer the faster route while they recruit.

Signal · Reviews

Their customers are complaining

We read public reviews for dispatch delays, missing tracking and wrong items, then show which ones a system would have prevented.

Signal · DNS

Their email setup is broken

Missing SPF or DMARC records mean outreach lands in spam. It's public, it's checkable, and most teams don't know.

Signal · Space

They took on new warehouse space

New square footage has to be filled fast. We know industrial property, so we know where to look.

Results

Numbers from our own operations.

4 hrs

a day, at most, handed back per ops person by the order pipeline we built for a UK D2C brand.

2×

inbound leads and meetings in the first month of outbound for an industrial real estate consultancy.

+40%

more deals closed by the same consultancy once the pipeline was full.

Further case studies: [ADD: client name or sector, campaign size, reply rate, meetings booked]

Operator, not agency

We run a business. That's the difference.

Most agencies selling automation have never had to ship an order at 4pm on a Friday. We run operations for an established UK direct-to-consumer brand with its own production and fulfilment, so every system we sell has been tested on our own orders, our own customers and our own margin first.

The outbound side came the same way. We built it to fill the pipeline for an industrial real estate consultancy, then kept refining it.

You talk to the person who builds the work. No account managers, no hand-offs to a junior team.

About Joe, the founder →

How an engagement runs

From first call to first meeting.

  1. Diagnose

    We check your signals, reviews and email setup before the first call, then agree one target and one number to move.

  2. Build

    Domains, inboxes, lists and copy for outbound. Workflows and integrations for automation. All in accounts you own.

  3. Launch

    Outbound goes live after a full warm-up. Automations go live alongside your team, not over them.

  4. Report

    A short weekly note: what was sent, what came back, what changed. Plain numbers.

Next step

Twenty minutes. We bring the research.

Before the call we pull your hiring signals, your reviews and your email setup, so the conversation starts with your numbers, not our pitch.